Build Services
We Build the Software Your Operation Runs On
Most operators are running a business that outgrew its website years ago — bookings taken by phone, quotes written by hand, invoices chased by email. We start from your website and build custom work on top of it: more pages, then the operations software behind them. Same team, same stack that built DOT Ready Now. Start at $500 a month. Stop with 30 days' notice.
Engagements
Three Ways to Work With Us
Every engagement is a monthly retainer, not a project quote that balloons. You get working software you can click, early and often — not a slide deck and an invoice.
Start here
Site
Custom work built on top of your website after the initial design job. The Website plan is $0 a month while you are on a Build plan.
- New pages, design and copy built on top of your four-page website
- Hosting, SSL, and a preview URL you can forward before anything goes live
- Mobile and accessibility pass on every page
- Image optimisation and link-preview cards that render when you paste a link
- Search basics done right — sitemap, canonical URLs, page metadata
- A contact form that reaches your inbox, with spam filtering
- Content and copy changes every month, included
Most operators land here
Site + Operations
Everything in Site, plus the software that runs the work the site brings in.
- Everything in Site
- Online booking and payment for fixed-price tours and packages, or quotes for charters worked out from the vehicle and the trip
- Customer and job records in one place, instead of a spreadsheet and a phone
- A staff console with roles — office staff see what they should, and no more
- Automatic email — confirmations, reminders, follow-ups
- Card payments through your own Stripe account — you keep the merchant relationship, and the money never routes through us
For operators with a real system to replace
Custom Platform
A dedicated engineer on your work, month to month.
Everything above, plus the parts nobody else will touch — your legacy data, your integrations, your workflow.
- Everything in Site + Operations
- Custom workflows built to your process, not bent to fit a product
- Integrations with the systems you already pay for
- Data migration off the old system, verified record by record
- A dedicated environment and API access
- A direct line to the engineer building it — no ticket queue
Terms and commitment discounts
Every plan is month to month. To stop, give us 30 days' notice: we use that month to finish or safely switch off any work in progress, so you are never left with something half-built.
- Commit to 6 months and take 10% off — any plan
- Commit to 12 months and take 15% off — any plan
- Prepay your commitment and take a further 5% off
- Discounts stack to a maximum of 20%
Site + Operations and Custom Platform are scoped in a conversation first — we quote once we understand the operation.
After Build: Keep It Running
When your site no longer needs custom work, you can leave Build and we keep what's live running, month to month:
- Pages only: $39 a month
- A custom site with quoting or booking: $99 a month
Proof
Work You Can Click, Not a Portfolio Screenshot
One of these is live software we designed, built and run. Open it.
Sample · Build plan
Where a Site Can Grow
A fictional carrier's site after custom Build work on top of it. Every feature is labelled: on sale today, custom Build work, or in design and not on sale.
Our own product
DOT Ready Now
A compliance product we built end to end and sell today — public site, self-serve signup, customer portal, billing, a rules engine tracking federal and state deadlines, and automated email. We did not commission this. We wrote it.
How It Works
A Preview You Can Click Before Anything Goes Public
1. A conversation
Thirty minutes on how the business actually runs — who calls, what gets written down, where it falls apart.
2. A preview you can click
A working build at a private URL you can forward to your partner before you commit to anything public.
3. We iterate on the real thing
You tell us what's wrong by pointing at it. No change-order paperwork.
4. It goes live, and stays current
We ship it, we host it, and the monthly retainer keeps it maintained instead of frozen the day it launched.
Every engagement includes
The Things That Should Never Be an Upsell
You Own It
Your domain stays yours, your content stays yours, and your customer data stays yours. If we part ways, you leave with all of it.
Hosting and SSL
Included in the retainer. No separate hosting bill, no certificate that quietly expires on a Sunday.
A Preview Before Anything Public
Nothing replaces your live site until you have clicked through the replacement and said yes.
Built to Be Read on a Phone
Most of your customers arrive on a phone. Every page is built and checked that way first.
Accessible by Default
Keyboard navigation, real headings, checked colour contrast. It is the right thing to do.
Talk to the Builder
You deal with the person writing the code, not an account manager relaying messages.
Common Questions
Build Services FAQ
Why a monthly retainer instead of a project price?
Because a fixed project price makes both of us wrong. You pay for a scope guessed before anyone understood the business, and we stop caring the day it ships. A retainer means the software keeps improving and we stay on the hook for it.
Can I stop at any time?
Yes. Every plan is month to month with 30 days' notice. We use the notice month to finish or safely switch off work in progress. Then you can keep your site running from $39 a month, or $99 a month if it has quoting or booking.
Do I own the site and the code?
You own your domain, your content, your images, and your customer data outright — the domain is registered in your name from day one, so leaving is a handover and never a hostage. On the Site engagement you can take the built site with you when you go. Ask us about code ownership terms for the Operations and Platform engagements — we will put it in writing before you sign.
Who processes the card payments?
You do. We connect your own Stripe account, so payouts land in your bank and the merchant relationship stays yours. We never hold your customers' money and we never see card numbers.
Can you take over a site someone else built?
Usually, yes. Bring us the domain and whatever access you still have. In most cases we rebuild rather than inherit — it is faster, and you end up with something we can actually maintain.
How is this different from DOT Ready Now?
DOT Ready Now is our compliance product, priced per vehicle and driver, and you adopt it as it is. A build engagement is the opposite: we build software around your business. Some operators do both.
Get Started
Tell Us What Your Operation Actually Does
Thirty minutes on the phone and we will tell you honestly whether we can help, what it would take, and what it would cost. If the answer is no, you will get that too.